Following the buzz and excitement of CinemaCon, Cinema United, in collaboration with The Cinema Foundation, is set to deliver an unprecedented cinematic experience to moviegoers across the nation. The “Sneak Peek Showcase,” a 70-minute program, will grace thousands of screens on April 22nd and 24th, 2025, offering an exclusive glimpse into the highly anticipated films of the upcoming summer and fall seasons.
This unique event breaks down the barriers between industry insiders and general audiences, providing a rare opportunity to witness content typically reserved for those within the heart of Hollywood. Movie enthusiasts can expect a dynamic blend of trailers, never-before-seen footage, and behind-the-scenes glimpses from some of the most prominent studios in the film industry.
Participating studios include:
Sony Pictures Entertainment
Lionsgate
Warner Bros. Pictures
Universal Pictures/Focus Features
Amazon MGM Studios
Paramount Pictures
The Walt Disney Studios
Adding to the excitement, these studios are preparing to unveil special surprises, ranging from exclusive scenes to brand-new trailers, all meticulously crafted for the discerning moviegoing audience. This initiative represents a fresh and engaging approach to movie marketing, emphasizing the unparalleled experience of watching films on the big screen.
Beyond the allure of exclusive content, the “Sneak Peek Showcase” carries a significant charitable purpose. All proceeds from ticket sales will be donated to esteemed organizations, including Variety – The Children’s Charity, the Will Rogers Motion Picture Pioneers Foundation, and The Cinema Foundation. This philanthropic aspect underscores the event’s commitment to supporting the film industry and its community.
The 70-minute program will premiere on Monday, April 22nd, with an encore presentation on Wednesday, April 24th. Both showings are scheduled for 6:00 PM local time, ensuring accessibility for audiences nationwide. Tickets are available for a nominal fee of $3.00, making this exclusive experience accessible to a wide range of movie lovers. Tickets can be purchased through various platforms, including individual theater websites and apps, as well as atthemovies.co and Fandango.
The “Sneak Peek Showcase” is a key component of The Cinema Foundation’s year-round “@The Movies” campaign, designed to celebrate and promote the magic of moviegoing. Fandango serves as the presenting sponsor, with additional support from The Coca-Cola Company. As a special feature, the showcase will also include the big-screen debut of the Grand Prize-winning spot from the 2025 Coca-Cola Refreshing Films program, highlighting the talent of emerging filmmakers.
Bryan Braunlich, Executive Director of The Cinema Foundation, emphasizes the event’s innovative nature, stating, “Sneak Peek Showcase is an exciting new way to bring moviegoers an exclusive preview of this year’s amazing films coming soon to a theatre near you. For the first time, we’re curating a theatrical experience for film fans featuring exclusive content usually reserved for industry insiders. It’s a fresh approach to movie marketing – dynamic, engaging and only in theatres – and we’re proud that proceeds will benefit industry charitable organizations.”
The Cinema Foundation, established in 2022 by Cinema United, remains dedicated to advancing the moviegoing experience. The “Sneak Peek Showcase” is part of the Foundation’s quarterly “@The Movies” events, which also include initiatives like Date Night @ The Movies and Family Day @ The Movies, further cementing the importance of cinema in community and entertainment.
