Music

Lenny Tavarez Talks Toyota Prius and Latin American Music Awards

NEWS x MUSE in association with Toyota Latino had some questions answered from artist, Lenny Tavarez on the set of his Latin American Music Awards Toyota Prius commercial. The new commercial airs during the pre-show of the LAMAS in addition to Lenny Tavarez taking the stage to perform.

The Toyota Prius enters the 2023 model year as a completely transformed model. With a sleek new exterior design, a reimagined interior and an amped up hybrid powertrain, this new Prius is built for style, performance and efficiency. It is the hybrid reborn – without compromise. The all-new 2023 Prius brings sporty style with a coupe-inspired shape. Its sleek silhouette, low roofline, smooth body panels and widened rear are proportionally balanced by available 19-inch wheels and the interior features a clean, modern design combined with high tech displays and ambient lighting.

Toyota Prius comes well-equipped at a starting Manufacturers Suggested Retail Price (MSRP) of $27,450 for the Prius LE grade and Prius Prime SE grade starts at an MSRP of $32,350, excluding the Dealer Process and Handling fee. The Prius arrived at Toyota dealerships in early 2023 and the Prius Prime is expected this May. The 2023 Prius is available in LE, XLE and Limited grades, and the 2023 Prius Prime will be available in SE, XSE and XSE Premium grades.

As part of Toyota’s diverse approach to carbon neutrality, the Prius Prime is part of our portfolio approach to moving “beyond zero carbon emissions. With eleven hybrids, two plug-in hybrids, the new bZ4X battery electric vehicle and zero emission hydrogen fuel cell technology Mirai, Toyota is committed to finding highly efficient and zero emission solutions that fit customers lifestyles across the US. Through this wide range of products, Toyota’s goal is to provide all customers with exciting and affordable options to join our Beyond Zero mission to reduce carbon emissions as much as possible…as quickly as possible. As a symbol of that commitment, the 2023 Prius will be the first Toyota vehicle to wear a new “Beyond Zero” badge, a global effort to achieve carbon neutrality in our products, manufacturing, and beyond.

2023 Toyota Prius Key Features Include:

  • Sporty new design with sleek silhouette, larger wheels and modern interior
  • Most fuel-efficient Prius ever with up to 57 MPG combined manufacturer rating
  • More powerful hybrid system delivers 60% more horsepower with up to 196hp
  • Upgraded electronic On-Demand All-Wheel Drive available
  • Toyota Audio Multimedia standard with available 12.3-inch touchscreen
  • Toyota Safety Sense 3.0 System standard

2023 Toyota Prius Prime Key Features Include:

  • Up to 44-Miles of manufacturer-estimated all electric range, 75% more than prior generation
  • Fuel sipping manufacturer-estimated 52 combined MPG in hybrid mode
  • Hybrid System with nearly 100-HP gain for improved 0-60 time
  • New Traffic Jam Assist technology to aid drivers in stop-and-go traffic
  • Toyota Audio Multimedia with 12.3-inch touchscreen and JBL Premium Audio available

Michael Sandoval

Michael Sandoval is the Founder and Executive Producer of MUSE TV, as well as the Producer of NEWS x MUSE, Destination: The Theme Park Travel Show, and he is the Co-Executive Producer of "Hey Han" with Executive Producer and host, Hannah Fletcher. MUSE TV originated as a website covering music and entertainment news in 2012. The company has expanded to YouTube, as well as having its own podcast. One decade later, the MUSE TV Network now exists on Roku and Amazon Fire TV. Sandoval grew up in East Los Angeles, having graduated from Don Bosco Technical Institute. He began his journalism career in junior college where he wrote for the San Gabriel Valley Tribune and Whittier Star News, covering high school sports. Michael then continued his education at Cal State University, Fullerton in which he worked at KTLA as a production assistant for Kurt the Cyberguy. His journalism career eventually led to the transition into the realm of professional sports- specializing in marketing, sales, event planning and public relations with the National Hockey League, Los Angeles Angels, Los Angeles Galaxy and Los Angeles Dodgers. Michael later crafted a hybrid of his journalism career, combined with his newfound marketing skills to create not only the MUSE TV as a news outlet, but also the MUSE TV Internship Program. This program exists with the mission to help develop the next generation of journalists.

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